About Us

Lon Sierra, when not working, enjoys spending time with his wife and 3 kids, stand up paddle boarding, jiu jitsu, and restoring his ’69 Buick.

As a family owned and operated dirt brokerage firm, we pride ourselves on integrity and service. Our name is important to us.

Specializing in the transportation of fill material, including, but not limited to, decomposed granite, sand, top soil, rock and boulders allows us to work closely with many large contracting firms in San Diego.

Work takes Lon Sierra, the company's owner and president, all over San Diego County as well as Riverside and Orange. We've even been fortunate enough to secure work in the Palm Springs area as well as greater Los Angeles.

A good name is more desirable than great riches; to be esteemed is better than silver or gold. Proverbs 22:1

Our Mission

INTEGRITY
INTEGRITY

Our company is committed to honest dealings in all areas of business…no exceptions. As CS Lewis put it: “Integrity is doing the right thing even when no one is watching”

SERVICE
SERVICE

We’re here to get your job done and we’re not satisfied until you are. As Vince Lumbardi said: “It takes months to find a customer, seconds to lose one”

VALUE
VALUE

We understand fully our customer’s desire to know they’re getting an equitable deal.”Price is what you pay, value is what you get”- Warren Buffett.